How to grow your salon to a six figure business…
So cliche right… “six figure business”, but really what’s the secret?
Here are my top tips to growing a thriving salon no matter if you are working with one chair or 25 chairs…
– The marketing cannot wait. As a salon owner your responsibility is to be visible. That means picking a social media platform that you like and attacking your target market daily. Forget ads in the newspaper and attract the right clientele for you by showing off your work on social network, blog posts and other platforms. Be willing to put in the work and to create content weekly. The marketing is something every salon owner needs to be ready to invest time and money into.
– Be ready to be a SALON OWNER. More and more stylists are switching to independent suites and becoming independent completely. Stylists are not relying on salon owners anymore, because salon owners are lacking in the leadership department. If you plan on running a successful salon business, then you need to be a leader. That means making sure that the salons websites and socials are up-to-date.
– Education is priority. Invest every quarter with a quality education program. Learning new skills and techniques keeps your work up to date and clients reaching out.
Growing a six figure business as an independent or salon owner takes grit. You have to be consistent with your marketing and keep your skills strong!
