If I had to start over and build my hairstyling business from scratch, this is what I would do. I was a kitchen beautician for years, struggling to make only $1,000 a month and barely making ends meet. I went from that to creating a loyal clientele that happily spends thousands on their services with me and travels hours, even states away, to sit in my chair. I now bring in six figures with just one chair in the middle of nowhere. Here’s how I would do it again:
1. Invest in Education
Prioritize Learning: I would invest in my education like my life depends on it. Even if it means going into debt, it’s worth every penny. Without proper education and continuous learning, you will only stay where you are.
Continual Improvement: Stay updated with the latest trends and techniques through advanced courses, workshops, and industry seminars.
2. Offer a Unique Salon Experience
Differentiate Yourself: I would offer an experience in my salon that is unique. Be different, stand out, and do something no one else is doing. This could be through exceptional customer service, a unique ambiance, or exclusive services.
Personal Touch: Create a personalized and memorable experience for each client to make them feel valued and special.
3. Learn from the Best
Seek Mentorship: Learn from the best in my area. I would shadow top stylists, and if I couldn’t work with them, I would book an appointment to observe and learn.
Network and Connect: Attend industry events and build relationships with successful professionals to gain insights and advice.
4. Master the Business Side
Financial Savvy: Get gritty with your numbers. Understand that to succeed, you need to become a businessperson, not just an artist. This means tracking expenses, managing budgets, and understanding profit margins.
Business Education: Take courses in business management, marketing, and finance to build a strong foundation for running a successful salon. Make friends with your CPA!!
5. Price Yourself Accordingly
Value Your Work: If you’ve been doing hair for over five years without a price increase, it’s time to charge what you’re worth. Evaluate your skills, experience, and the value you provide to set competitive yet profitable prices.
Regular Increases: Regularly review and adjust your pricing to reflect your growing expertise and the quality of your services.
Additional Steps:
6. Build a Strong Online Presence
Professional Website: Create a professional website showcasing your services, portfolio, and client testimonials.
Social Media Marketing: Use platforms like Instagram, Facebook, and Pinterest to share your work, engage with clients, and attract new ones.
7. Focus on Client Relationships
Personal Connections: Build strong relationships with your clients by remembering their preferences, following up after appointments, and offering personalized recommendations.
Loyalty Programs: Implement loyalty programs to reward repeat clients and encourage referrals.
8. Create a Professional Space
Inviting Atmosphere: Ensure your salon or home studio is professional, welcoming, and equipped with high-quality tools and products.
Convenient Location: Even if you’re in a remote area, create an inviting space that clients are willing to travel to.
9. Expand Your Skill Set
Specializations: Learn specialized techniques such as advanced color, extensions, or bridal hair to attract a wider range of clients.
Certifications: Obtain certifications in these areas to enhance your credibility and marketability.
10. Adapt and Innovate
Feedback Loop: Regularly seek feedback from clients to improve your services and adapt to their needs.
Stay Inspired: Continuously look for inspiration and new ideas to keep your work fresh and exciting.
By following these steps, I would build a strong foundation for my hairstyling business, attract a loyal clientele, and achieve long-term success, even starting from scratch.
